GTM
Verified IntegrationClient Configuration
— Connect GTM to Claude Desktop or Cursor in seconds{
"mcpServers": {
"gtm": {
"command": "npx",
"args": [
"-y",
"@modelcontextprotocol/server-gtm"
],
"env": {}
}
}
}~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows).System Overview
Enables AI models to interact with Google Tag Manager for managing web analytics and marketing tags.
7/23/2026
Open Source
stdio / SSE RPC
Frequently Asked Questions
Architecture and operational details for GTM
GTM is a Model Context Protocol (MCP) server designed to enable AI models, such as Claude, to directly interact with and manage Google Tag Manager (GTM). It provides programmatic control over your GTM accounts for enhanced automation and efficiency.
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